in partnership with best Hospitality Universities in the world
The Margin Squeeze Is Operational
65%
of hotels
report critical staffing shortages
Source: AHLA Industry Survey 2025
43M
workforce shortfall by 2035
Source: WTTC Global Report
Staffing tight; demand steady; execution is the lever.
Why Training Usually Fails
Generic e-learning
One-size-fits-all courses disconnected from daily work
Tool demos
Features shown without practical application in context
Ignores frontline
Designed for managers, not the daily operators
Our solution
On-shift, role-mapped, credentialed training
The fix: Training must happen where work happens, with real tasks, experienced facilitators, and deliver measurable skills.
Who is this program for?
Multi-property hotel groups & brands
that need scalable in-house training to roll out the same standards, tools and behaviours across all properties – and that want co-branded, Swiss-grade diploma pathways developed with industry partners to upscale the talent pipeline.
Hotel owners, EXCOM & General Managers
who want a clear, ROI-driven learning structure that lifts performance, guest satisfaction and profitability instead of more “nice-to-have” workshops.
HR, L&D & Transformation leaders
who must build a consistent internal academy, upskilling every level – from frontline to leadership – around one shared framework.
Program Highlights
Swiss precision, real results
Swiss-grade instruction with guaranteed, measurable learning outcomes – from post-test scores to faster time-to-proficiency and improved manager ratings.
Practical, on-shift learning
Training happens where work happens: role-mapped, on-shift, and built around real hotel tasks for every role, from General Manager to dishwasher. No more generic e-learning.
Co-branded diplomas
29 specialized programs plus Botelier, Swiss AI Hotel Academy diplomas, and tailor-made co-branded programs to build your own internal academy.
Scalable across properties
Scalable in-house training to roll out the same standards, tools and behaviours across all properties, developing an upscale talent pipeline.
The AI and IT Challenges
The hospitality industry is facing an ever-changing landscape that requires a deep dive into implementing, training, and using the best facilitators to implement available AI / IT tools adapted to hotel size, market, demographics, and needs.
Botelier, The Swiss AI Hotel Academy facilitators train of how the industry can leverage technology to improve operations, enhance guest experiences, and stay competitive in the digital age.
We upskill every role in 3 months
From 3 Months
Intensive program completion
Every Role
From GM to dishwasher
AI and IT on Shift
Leveraging technology
RevPAR/GOPPAR Lift
Boosting key metrics
Swiss-Grade Instruction
Trusted quality facilitators
Diploma Paths
Recognized certifications
From 3-months program • Measurable outcomes
“A student of Albert Einstein's once said to his professor,
“These are the same questions you asked on last year's test. Nothing has changed.”
Einstein answered,
“True enough, all the questions are the same; but this year, the answers are different.”
― Albert Einstein
Brands and Diplomas
Choose your path to hospitality excellence through our branded solutions and qualification options
Botelier
Individual modules and operational sprints designed for immediate implementation and rapid results
Swiss AI Hotel Academy
Premium pathways and comprehensive diplomas including Digital Marketing Manager and Executive AI/IT Manager.
Tailor-made
Co-branded diploma programs customized to your organization's needs with optional academic co-badge
Positioning
The foundation of our approach to hospitality excellence
  • Learning that is practical and up-to-date
  • Backed by academic rigor and Swiss standards
  • Guaranteed, measurable learning outcomes
  • We deliver online or on-property, globally
Academic Board Members
Academic Board Chair
Academic Board member
Academic Board member
Faculty
World-class expertise in hospitality, technology, and revenue management
Nektarios Lykopantis M.A, M.Ed.
Dean
Hospitality & Higher Education Leader with 30+ years experience, including 20+ years in senior hotel management.
Francesco Canzoniere
Vice Dean
Travel Tech & Marketing Strategist. AI, CRO & Revenue expert with 10+ years driving digital transformation.
Guillaume Brochet
Vice President
Hospitality facilitator & designer with strong sales and marketing background. Trilingual expert.
Kris Glabinski
Senior Lecturer
VP Strategy at Aggregate Intelligence. 25+ years in revenue management and travel technology.
Wolfgang Emperger
Senior Lecturer
SVP at Shiji Group. 20+ years in hospitality technology, B2B enterprise sales, and guest experience.
Sandro Christofori
Senior Lecturer
Digitalization & Automation Expert. Bachelor of Hotel Management with deep tech integration expertise.
Pascal Schubert
Senior Lecturer
VP Sales Europe at LodgIQ. 20+ years in hospitality tech and revenue management solutions.
Julia Krebs
Senior Lecturer
Hotel management expert specializing in revenue diversification, guest experience, and career development.
Oliver Stoldt
Senior Lecturer
CEO at Premium Speakers & MICE Service Group. 20+ years at the intersection of events and business.
Laszlo Kele
Senior Lecturer / Admin
Hospitality innovation leader with 45+ years expertise in hospitality optimization and profit growth.
Salonee Paul
External Advisor
Manager Connectivity Partner Engagement. Expert in strategic go-to-market management and partnerships.
Complete Training Portfolio
29 specialized programs across operations, technology, people, strategy, and leadership
Operations & Guest Services
  • F&B — Food & Beverage
  • Front Office
  • Concierge
  • Housekeeping
  • Purchasing
  • Development — Openings & Expansion
  • Marketing
  • MICE — Meetings and Events
  • Online Sales — E-commerce
Technology & Innovation
  • Hyper-Personalization — CRM / Guest Data
  • AI and IT Selection — RFP
  • AI and IT Integration — Change and Data
  • Train-the-Trainer
Strategy & Growth
  • Vision Setting — Strategy
  • Competitor Monitoring — Market and Operations
  • Review Management — Online Reputation
  • Management Training — How to Use AI
People & Culture
  • Team Building — Data and Applied AI
  • HR — Talent and Retention
  • Finance
  • Revenue Management
  • Custom Programs
Leadership Workshops
  • The Endurance Leader
  • Leading Service Excellence
  • The Intrapreneurial Hotel
  • The Wellness Imperative
  • Operational Excellence 360
  • F&B Mastery
  • High Performance Hospitality
F&B — Food & Beverage Optimization
Industry Challenge
The Food & Beverage sector faces intense competition and evolving customer expectations. Optimizing operations, enhancing guest experience, and driving profitability are paramount for success in a dynamic market.
Objectives
Improve margins; reduce waste; lift attachment rate
Front Office Optimization
The Front Office faces intense competition and evolving customer expectations. Optimizing operations, enhancing guest experience, and driving profitability are paramount for success in a dynamic market.

Industry Challenge: 76% of hotels report front desk staffing shortages. Check-in delays and long queues damage guest satisfaction. Staff struggle with upselling under pressure while managing peak arrival times efficiently.

Objectives
Shorten arrival time; increase ancillary revenue
Concierge

Industry Challenge:
Traditional concierge personalization fails at scale. Guests expect instant, AI-powered recommendations while maintaining human emotional connection. Hotels struggle balancing technology automation with authentic, memorable personal service that justifies luxury positioning.

Objectives
Hyper-personalized recommendations; save advisor time
Housekeeping

Industry Challenge:
43% of hotels report critical housekeeping shortages. High turnover (73.8% annually), burnout, and inconsistent quality plague operations. Room turnaround delays impact revenue while rising labor costs squeeze margins significantly.

Objectives
Fewer minutes per room; more defects captured; lower consumables
Purchasing

Industry Challenge:
Hotels struggle with fragmented procurement systems, off-contract buying, and supplier inconsistency. Rising costs, waste, and lack of centralized data prevent strategic sourcing. Manual processes miss volume discounts and cost-saving opportunities.

Objectives
Protect margin via data and contracts
Development — Openings & Expansion

Industry Challenge
Hotel construction costs have soared, interest rates remain elevated, and lender support has decreased. Supply chain delays persist. California development hit a decade-low in 2024. Timeline predictability and budget overruns continue to challenge new openings.

Objectives
Prioritize markets; accelerate business cases
Key Use Cases
Opportunity Scoring
Systematic evaluation of market potential for new developments.
CAPEX/OPEX Roadmaps
Detailed financial planning for capital and operational expenditures.
Area Scanning
Comprehensive analysis of potential sites and competitive landscapes.
Deliverables
Business-Case Model
A robust financial model to support investment decisions.
Owner Pitch Deck Template
Standardized template for presenting development proposals to owners.
Marketing

Industry Challenge
Hotels struggle measuring true ROI across fragmented digital channels. Attribution complexity, rising ad costs, and inconsistent brand messaging challenge marketers. Balancing direct bookings against OTA dependence requires sophisticated multi-channel strategies and data integration.

Objectives
Efficient paid/organic mix; brand-safe content at scale
MICE — Meetings and Events

Industry Challenge
Hotels miss high-value group sales opportunities despite MICE recovery. Technology gaps, slow RFP processes, and inadequate event infrastructure limit conversion. Ensuring long-term profitability while meeting demanding corporate technology requirements remains challenging.

Objectives:
Shorten sales cycle; raise margin, increase market share

Industry Challenge:
Hotels battle OTA commission costs (15-25%) while struggling with website conversion rates. Booking engines underperform, mobile optimization lags, and rate parity issues persist. Direct channel technology gaps let OTAs dominate bookings.

Objectives:
Lift direct conversion; fix rate parity faster
Hyper-Personalization — CRM / Guest Data

Industry Challenge:
50% of hoteliers struggle accessing critical guest data. Data silos between departments create duplicate profiles, preventing unified guest views. Inaccurate data (18%), departmental disconnects (14%), and compliance concerns undermine personalization efforts significantly.

Objectives:
Raise lifetime value while respecting privacy
AI and IT Selection — RFP

Industry Challenge:
Traditional RFP processes fail hotels—slow, manual, inefficient. Vendors overpromise, integration complexities hidden. Hotels lack expertise evaluating true capabilities, pricing models unclear. Poor selections lead costly implementations, system incompatibilities, and operational disruption.

Objectives:
Choose the right stack (PMS/CRS/RMS/CMMS/BI/CRM)
AI and IT Integration — Change and Data

Industry Challenges:
AI adoption faces high costs, legacy system complexity, and staff resistance. Only 28% qualify as "AI leaders." Poor data quality, training gaps, and change management failures prevent hotels from realizing AI benefits and ROI.

Objectives:
Integrate quickly and safely (privacy and brand safety)
Train-the-Trainer

Industry Challenge:
Training programs fail due to time constraints, inconsistent delivery, and lack of measurement. 17% cite tool inconsistency. Generic e-learning doesn't stick. Hotels need scalable internal capability for role-specific, on-shift training effectiveness.

Objectives:
Build internal training capability
Team Building — Data and Applied AI

Industry Challenge:
Hotels need empowered teams and emotional intelligence for premium outcomes. Training inconsistency (17%), turnover (73.8%), and lack of cross-functional collaboration undermine team performance. Building cohesive, data-literate teams remains challenging.

Objectives:
Align teams and speed up adoption
HR — Talent and Retention

Industry Challenge:
Hospitality faces 73.8% annual turnover crisis. Frontline workers leave at 50% rate. Recruiting challenges, burnout epidemic, and retention costs devastate profitability. Strategic career development and technology solutions critical for workforce stability.

Objectives:
Recruit better; onboard faster; retain longer
Finance

Industry Challenge:
Hotels struggle with seasonal revenue fluctuations, diverse income sources, and complex cost allocations. Labor cost management, fraud risks, and compliance requirements challenge profitability. Real-time financial visibility remains elusive for many properties.

Objectives:
Reliable data; faster closing; sharper analysis
Revenue Management

Industry Challenge:
Revenue systems struggle integrating alternative data sources and fragmented information. Rising costs squeeze margins. Manual pricing decisions slow response. Hotels need consolidated data, AI-powered forecasting, and distribution optimization for competitive advantage.

Objectives:
Better mix; faster execution
Vision Setting — Strategy

Industry Challenge:
Hotels lack clear AI/IT transformation roadmaps. Digital initiatives fail due to unclear strategies, insufficient executive buy-in, and disconnected technology investments. Defining actionable vision aligning AI capabilities with business priorities remains critical challenge.

Objectives:
Define an AI/IT vision aligned to brand and assets
Competitor Monitoring — Market and Operations

Industry Challenge:
Hotels struggle collecting comprehensive competitor data across fragmented sources. Data quality issues, manual monitoring inefficiencies, and lack of real-time insights prevent strategic pricing decisions. Competitive intelligence remains reactive rather than proactive.

Objectives:
Systematic pricing, product, and experience watch
Review Management — Online Reputation

Industry Challenge:
Online reviews critically impact bookings—one bad review sinks reservations. Hotels ignore negative comments, respond inconsistently, or miss sentiment patterns. Automated response management and data intelligence gaps prevent effective reputation optimization.

Objectives:
Turn reviews into competitive advantage
Management Training — How to Use AI

Industry Challenge
Only 28% of hospitality leaders qualify as "AI leaders" with aligned strategy and training. Management lacks practical AI adoption skills. Bridging executive understanding with operational implementation requires hands-on, role-specific management development.

Objectives:
Equip leaders to decide and communicate with AI
Custom Programs

Industry Challenge:
Generic training fails unique hotel contexts. Properties need tailored programs reflecting specific brand standards, local markets, and organizational culture. One-size-fits-all approaches ignore operational realities, requiring customized development pathways and branded certifications.

Objectives:
Build your proprietary path (internal or co-branded diploma)
The Endurance Leader — Leadership & Culture

Industry Challenge:
Hospitality leaders face unprecedented burnout epidemic. High stress, long hours, and understaffing create chronic exhaustion. Mental health rarely discussed openly. Leadership well-being directly impacts team performance, retention, and guest experience quality.

Objectives:
Build resilient, calm, high-output leaders; translate endurance-sport disciplines to hotel leadership
Leading Service Excellence — How Leaders Shape Culture

Industry Challenge:
Implementing service culture faces resistance from employees accustomed to old processes. Shifting from rule enforcement to values-driven culture requires consistent leadership modeling. Service excellence becomes strategic differentiator in luxury markets.

Objectives:
Shift from rule enforcement to values-driven service culture; make excellence habitual
The Intrapreneurial Hotel

Industry Challenge:
Hotels miss revenue opportunities locked in frontline staff insights. Organizational silos and risk-aversion stifle innovation. Empowering intrapreneurship converts employee engagement into tangible profit through agile experimentation and iterative improvement.

Objectives:
Empower teams to design, test, and scale ideas that lift revenue, margin, and guest delight
The Wellness Imperative — Positioning for the Wellness Economy

Industry Challenge:
Wellness economy booming yet hotels lack cohesive strategies. Properties miss high-ADR wellness traveler segment. Disconnected spa operations, inadequate programming, and weak partnerships prevent capitalizing on mainstream luxury wellness demand growth.

Objectives:
Capture wellness traveler demand via experience design and partnerships
Operational Excellence 360

Industry Challenge:
Streamlining for Profit & Value is crucial, reduce variability, and handoff friction across the hotel, ultimately raising productivity.

Objectives
Reduce variability, and handoff friction across the hotel; raise productivity
F&B Mastery

Industry Challenge:
Profitability, Quality & Guest Delight is crucial for optimizing menu mix, flow, and cost while elevating guest experience.

Objectives:
Optimize menu mix, flow, and cost while elevating guest experience
High Performance Hospitality

Industry Challenge:
Effectively leading and developing high-performing teams is essential for delivering exceptional guest experiences and sustaining operational excellence in the demanding hospitality environment.

Objectives:
Build empowered, emotionally intelligent teams that deliver consistently.
Pathways & Faculty
Premium Diploma Tracks
Digital Marketing Manager
Advanced AI content creation, analytics mastery, CRM integration
Executive AI/IT Hotel Manager
System architecture, AI governance, data security, digital transformation

Industry Collaboration with Booking.com
Industry-validated pathways with Botelier accreditation, direct application in daily operations, and recognized credentials that drive career advancement.
Academic Board
Dr. Dominic Szambovski
Board Chair
Dr. Patrick Hamilton
Academic Director
Dr. Ioannis Komodromos
Innovation Lead
We focus on hotels
We are built for hotels and resorts, not for banks, factories or unicorn start-ups.
Content designed for hospitality
Use cases from front office, F&B, housekeeping, spa, sales, events
Scenarios taken from experience and hotel operations, not generic office life
Your teams instantly recognise the situations. That’s why they engage – and actually change the way they work.
Swiss structure, business outcomes
“Swiss” for us means: structured, and reliable.
Each module has clear, measurable learning objectives
Methods grounded in adult learning and behavioural science
Systematic translation into operational behaviours on the floor
We appreciate good theory. But we design for guest satisfaction, revenue and team performance.
Tailor-made academies for your brand
We don’t sell access to a random content library. We build your academy around your brand and property:
Your guest profiles, brand standards and service philosophy
Dedicated paths for team members, supervisors, HODs and ExCom
Tone of voice aligned with your positioning (luxury, ultra-luxury, lifestyle, resort, corporate)
The result: training that feels like an extension of your brand, not an off-the-shelf product.
AI that scales learning
We use AI as a multiplier:
  • Short, adaptive training sessions your team can complete
  • Realistic guest dialogues for complaints, upselling, and service recovery practice
  • Support tools that help managers coach more effectively
Your employees become more prepared, more confident and more present with guests. The technology stays in the background; the humans stay centre stage.
Simple to implement. Easy to defend in a budget meeting.
We know every investment must make sense quickly.
Clear, per-property academy licence
Straightforward onboarding for new hires and seasonal staff
KPIs aligned with your priorities, such as:
  • Guest satisfaction and review scores
  • Upsell and ancillary revenue
  • Complaint handling and service recovery performance
  • Participation and completion rates
From one-off training to continuous development
Culture does not change with a single workshop.
  • Ongoing academy model: learning embedded in operations, not "once a year"
  • Refreshers before key seasons or events
  • Practical tools to turn everyday situations into learning opportunities
Improvements, repeated over time, create a visible difference in guest experience.
If you want your people to deliver tomorrow the level of service your brand promises today, we're ready to help you build that capability – step by step, shift by shift.
Pricing Structure – Built for Real Hotel Life
We keep it simple: 1 person, 1 hotel, several hotels, or the whole chain. Choose the level that matches your reality.
Individual Pathways – For Ambitious Professionals
Who it’s for: individual managers or high-potentials investing in their own career.
They select one of our expert pathways:
  • Digital Marketing Manager Pathway Focus on:
  • Advanced AI content creation for campaigns and social media
  • Data & analytics mastery for performance tracking
  • CRM integration and guest journey optimisation
  • Executive AI/IT Hotel Manager Pathway focus on:
  • System architecture in a modern hotel tech stack
  • AI governance and responsible use of data
  • Data security, compliance and digital transformation
One person, one clear pathway, one investment – focused on future-ready skills.
Single Hotel – Department & Trainee-Based Model
Who it’s for: individual hotels that want to upskill specific teams.
You choose:
  • Which department(s) – e.g. Front Office, F&B, Revenue, Sales & Marketing, HR
  • How many trainees per department
Pricing follows a department + per-trainee logic, so you can easily scale: start with one key department, then extend to others as you see results.
Choose the department, choose the people – the model adjusts to your hotel size.
Hotel Groups – Multi-Property, Multi-Department
Who it’s for: groups managing several hotels under one umbrella.
You define three variables:
  • Number of hotels included
  • Number of departments per hotel
  • Number of trainees per department
We then provide a group package that rewards scale while keeping the structure simple and predictable.
More hotels, more departments, more trainees – without needing a calculator and an aspirin.
Chain Subscription – Strategic Learning for the Whole Brand
Who it’s for: hotel chains that want a structured, chain-wide capability program.
You subscribe to a pathway-based model for key strategic roles:
  • Digital Marketing Manager Pathway (chain-wide)
  • Executive AI/IT Manager Pathway (chain-wide)
This gives you:
  • A consistent skill standard across properties
  • Central governance with local execution
  • A predictable annual investment instead of fragmented training expenses
One chain, shared standards, future-ready leaders – under a single subscription.
Botelier
Swiss AI Hotel Academy
Avenue de Collonge 46
1820 Montreux/Territet
Tel: 0041 78 603 99 30
WhatsApp: 0041 78 603 99 30